NARCISSE NARCISSE NARCISSE
[ BRANDING — ART DIRECTION — GRAPHIC DESIGN ]
Today, most perfumes are often divided into 2 categories: those that are more masculine and those that are more feminine. Narcisse is a fictitious brand created as part of a branding competition, the aim being to create a non-genre fragrance brand that could respond to social issues.
[ CONTEXTE ]
Narcisse is a gender-neutral brand of fragrance that celebrates timeless elegance and self confidence, no matter who we are or where we come from. The brand offers fragrances that reflect the sophisticated aesthetic represented by Narcisse in Greek mythology, as well as the symbolism and deeper meaning of his etymology. The fragrance is subtly complex, yet fresh and light.
[ SKILLS ]
Branding
Logotype
Visual identity
Graphic design
Print & Social media
[ BRANDING AND CONCEPT ]
In my creative process, I drew on the colour codes of the non-genre flag (LBTQUIA+), with purple predominating and a touch of yellow for the tone of the Narcisses (flowers). I also used the aesthetic codes of luxury to make the brand identity of the fragrance very elegant. I also took on an iconographic identity within this ideology.
